2017 Bulldog Awards Winners Circle

PR Award Winners

We have revamped our awards programs. Bulldog’s PR Awards – which are a consolidation of our media relations, digital & social media, non-profit and corporate social responsibility awards programs have just closed for 2018. Meet your winners!

Select a level to view the winners:

Grand Prize Gold Silver Bronze

Grand Prize

Rogers & Cowan

Best PR Campaign of 2017

" AARP Studios' "Dinner with Don""

GRAND PRIZE


Gold

Rogers & Cowan

Best Arts & Entertainment Campaign

"AARP Studios' "Dinner with Don""

Gold

Maxim Integrated

Best B2B Product Launch

"ocket IO: Putting the Power of Industry 4.0 in Your Pocket"

Gold

Havas Formula

Best Beauty, Fashion or Lifestyle campaign

"Maui Jim: The View is Better from Here"

Gold

HL Group

Best Brand Launch

"11 Honore Launch"

Gold

Newlink Group

Best Business to Business Campaign

"Millicom - Tigo Business Forums"

Gold

SHIFT Communications

Best Consumer Product Launch

"Now You’re Cookin’ with the New SmartChef® Gas Grill"

Gold

Finn Partners

Best Consumer Product Launch

"The Sweet Smell of Success - Cinnabon Cookie BonBite"

Gold

Kaiser Permanente Northern California

Best Crisis Management

"Facing a Firestorm: The Pre-Dawn Evacuation of a Hospital Communicating a natural disaster to multiple audiences, from evacuation through recovery"

Gold

RF|Binder

Best Education Campaign

"Repositioning an Established Brand to Reflect a New Corporate Vision"

Gold

State Street Corporation

Best Financial Services Campaign

"Staring Down Wall Street: State Street's Fearless Girl"

Gold

Weber Shandwick

Best Food & Beverages Campaign

"BUILT WITH CHOCOLATE MILK Transforming Classic Kid’s Drink to Athlete’s Secret Weapon"

Gold

Kivvit

Best Green/ Environmental/ Sustainability Campaign

"DSM Change the World"

Gold

USPS

Best Internal Communications

"Holistic Approach to Employee Engagement"

Gold

Pushpay

Best Investor Relations

"Pushpay Investor Relations"

Gold

IBM

Best Issue/ Cause Advocacy Campaign

"IBM's Fight for Equality in the Lone Star State"

Gold

FleishmanHillard

Best Media Relations Campaign

"Anheuser-Busch's Emergency Water Donations"

Gold

Singer Associates

Best Newsroom

"Richmond Standard – A Community-Driven News Source in Richmond California"

Gold

3rd Coast PR

Best Not-for-Profit/ Association Campaign

"Gift of Adoption Pro Bono Influencer Program: Raising Awareness for a Cause"

Gold

IBM

Best Public Affairs Campaign

"BM's Fight for Equality in the Lone Star State"

Gold

PulpPR

Best Technology/Software Campaign

"Hanson Robotics"

Gold

Ogilvy

Best Travel & Tourism Campaign

"“A NIGHT AT” the Home of Guinness"

Gold

PMK*BNC

Best Use of Influencers

"Destiny 2's 2017 INFLUENCER CAMPAIGN"

Gold

PMK*BNC

Best Use of Personality/Celebrity

"Ready. Raise. Rise. by Ogilvy and Activision Engages Athletes to Fuel Excitement for Call of Duty: WWII"

Gold

Stanton PR and Marketing

Best Use of Research – Business/Consumer

"Developing Buzz Through Personal Finance Surveys"

Gold

Rogers & Cowan

Best Use of Social Media

"AARP Studios' "Dinner with Don""

Gold

Ogilvy

Best Use of Video/Multimedia

"LG Electronics x New York Film Festival"

Gold

ICR

Best Viral Campaign

"Gut Check: Dad Bods Rule"

Gold

Cision

Excellence in PR Measurement

"Cision Intelligence for the Stroke Association: A New Era for Stroke"

Gold


Silver

Flashpoint PR

Best Use of Broadcast Video – Business/Consumer

"A LEGO Yellow Submarine Comes to Life"

Silver

M&C Saatchi PR

Best Campaign Under $25,000

"A Grand Slam Start-Up Launch for GameHedge"

Silver

Arketi Group

Best Technology Campaign – Business

"NCR Silver – Focused Media Relations Builds a Technology Thought Leader"

Silver

Cigna

Best Issue/Cause Advocacy Campaign

"Away From Blame: Cigna’s Initiative To Fight The U.S. Opioid Epidemic"

Silver

Sparkpr

Best New Product Launch – Business

"Boom Supersonic: Breaking Through The Sound Barrier"

Silver

French/West/Vaughan

Best Website – Business/Consumer

"Wrangler Sets Their Sites High"

Silver

French/West/Vaughan

Best Use of Social Media – Business/Consumer

"Rodeo Right at your Fingertips"

Silver

919 Marketing

Best Health, Medicine & Fitness Campaign

"VISITING ANGELS: Mother's Day Makeover"

Silver

State Street Corporation

Best Investment, Banking & Financial Services Campaign

"Investing Capital to Create Change: State Street’s SHE Gender Diversity ETF Campaign"

Silver

Ruder Finn

Best Technology Campaign – Consumer

"Polaroid Swing"

Silver

JCP&L

Best Crisis Communications

"JCP&L Preps Customers for Winter Storm Jonas"

Silver

FirstEnergy

Best Use of the Internet – Consumer

"FirstEnergy Scam Prevention & Information Website"

Silver

Neff Associates

Best General Consumer Campaign

"goPuff- Becoming the "WaWa on Wheels"

Silver

ICR

Best General Business Campaign

"ICR + USCR: A Breakthrough in Reputation & Growth"

Silver

IBM

Best Company Positioning/Branding

"Defining Cognitive Creativity with IBM Watson"

Silver

EvansHardy+Young

Best Special Event/Stunt

"The Big Idaho Potato Meets the Big Apple"

Silver

Finn Partners

Best Campaign Under $10,000

"Carvel Free Cone Day – "Kicking Off Ice Cream Season!"

Silver

Edelman Italy

Best Education/Public Service Campaign

"Sport at the Service of Humanity"

Silver

Current

Best Use of Personality/Celebrity

"Brita - Drink Amazing"

Silver

Collab

Best Arts & Entertainment Campaign

"Launch of Collab - Helping Creators Earn a Living Doing What They Love"

Silver

O'Reilly DePalma

Best Use of Personality/Celebrity

"Howie Mandel Leads the ActiClean Patrol to Launch a New Self-Cleaning Toilet"

Silver


Bronze

SHIFT Communications

Best General Business Campaign

"Accounting for Success for AccountantsWorld"

Bronze

PAN Communications

Best Crisis Communications

"The Day the Internet Broke- Dyn's DDos Attack Crisis"

Bronze

PAN Communications

Best New Product Launch – Business

"Sisense Disrupts BI Market, Brings AI and IoT to the Enterprise"

Bronze

Havas PR North America

PR Innovation of the Year

"Agile PR: Expert Messaging in a Hyper-Connected, Always-On World"

Bronze

Havas PR North America

Best Technology Campaign – Business

"The Barnacle: Giving The Boot the Boot"

Bronze

Cigna

Best Health, Medicine & Fitness Campaign

"For The First Time Ever, TV Doctors Save Real Lives!"

Bronze

Rogers & Cowan

Best Special Event/Stunt

"AARP Movies For Grown-ups 2016"

Bronze

Landis Communications Inc.

Best Response to Breaking News

"LCI Reacts to Oakland's Ghost Ship Fire, Connects Community to Chapel of the Chimes For Support"

Bronze

Responsibility.org/Hager Sharp

Best Use of Personality/Celebrity

"Shaquille O'Neal: Don't Get Caught Up in the Madness, Download the Virtual Bar App"

Bronze

Ruder Finn

Best Campaign Under $100,000

"Polaroid Swing"

Bronze

FirstEnergy

Best Website – Business/Consumer

"FirstEnergy Scam Prevention & Information Website"

Bronze

FirstEnergy

Best Education/Public Service Campaign

"Power Systems Institute Re-Launch Campaign - FirstEnergy Corp."

Bronze

PAN Communications

Best Technology Campaign – Consumer

"roOomy: Intersecting Technology, Real Estate and Interior Design"

Bronze

Miller PR

Best Arts & Entertainment Campaign

"Meet The New Housewife, Dorit Kemsley"

Bronze

Diffusion

Best Technology Campaign – Business

"Global Wireless Solutions Goes for Gold for Network Connectivity in Rio, with Forbes"

Bronze

IBM

Best Technology Campaign – Consumer

"Defining Cognitive Creativity with IBM Watson"

Bronze

The Vision Council

Best Use of Social Media – Business/Consumer

"The Vision Council’s National Sunglasses Day Consumer Outreach Campaign"

Bronze

Laughlin Constable

Best Special Event/Stunt

"Wisconsin Department of Tourism's Wisconsin Weekend in Chicago"

Bronze

GOLD PR | Social Media

Best Use of Personality/Celebrity

"Fear No Mirror: Coolsculpting and Molly Sims"

Bronze

The Hoffman Agency

Best Campaign Under $25,000

"Predictive Planning and Industry Smarts Earn Sharper Shape Top-tier Buzz"

Bronze

RF Binder Partners

Best Investment, Banking & Financial Services Campaign

"The New Chubb: Unifying the Reputations of Two Revered Insurance Brands"

Bronze

Current

Best General Consumer Campaign

"Brita - Drink Amazing"

Bronze

O'Reilly DePalma

Best New Product Launch – Consumer

"Howie Mandel Leads the ActiClean Patrol to Launch a New Self-Cleaning Toilet"

Bronze

Kivvit

Best Issue/Cause Advocacy Campaign

"A CAMPAIGN FOR JUSTICE ON NAZI STOLEN ART ON MORAL GROUNDS (AND DAME HELEN MIRREN)"

Bronze

Henry Schein

Best Issue/Cause Advocacy Campaign

"Henry Schein 'Helping Health Happen' for 5.5 Million Children in Need of Oral Care"

Bronze


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