Judging Criteria

Bulldog PR Awards Judging Criteria

Judges are looking for detailed information describing the following aspects of your campaign. Please submit a synopsis to each of the 5 questions below. Each answer should contain a maximum of 300 words (with the exception of Goals/objectives: 150 words). They are scored for a total of 40 possible points. Additionally, please ensure that you follow the guidelines laid out in the category descriptions, the judges will be looking for those elements in your submission.

Goals/objectives – possible 5 pts

  • What did you set out to achieve with your campaign? We want to hear about your vision.
  • Please identify your target audiences/publics as well as budget as this helps give judges a better idea of what you are working with.

Strategy – possible 10 pts

  • What sort of strategies or tactics did you implement, and why?
  • Did research and analysis influence the strategies chosen, and how?

Execution – possible 10 pts

  • How did you overcome any barriers?
  • Tactics used?
  • Please be thorough in explaining your execution.

Results – possible 10 pts

  • Did you meet your initial goals?
  • How did your PR efforts tie into underlying organisation objectives?
  • How was evaluation/measurement factored in the various stages?
  • Please include the metrics used, as well as any measurement tools.
  • Were there any lessons learnt?

Innovation/Creativity – possible 5 pts

  • What did you do differently to set yourself apart?
  • Did you try something new, or take any risks?

Supporting Documents

You will be able to upload up to five additional documents to your submission. We encourage you to include press releases, design concepts, videos/photos and other multimedia, analytics, testimonials and anything else you feel will give us a better sense of your project. If you mention collateral material in your submission, please attach a copy or photo of the collateral as a supporting document. You can also include additional information on research, budget, tactics, or key messages in your supporting information. Proprietary or internal information can also be attached and will not be shared with the public. 

Judges tend to value well-written entries that are long on facts and short on fluff; that come close to the word-limit for their categories (i.e. that aren’t perceived as being too short); and that are supported by attachments such as a link to a corporate website, press clippings, work samples, etc. 


Our parent company has posted a few articles regarding best practices/tips for award entries. Check them out here!


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