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Best Technology Campaign – Business
IBM Watson in 2015: The Dawn of the Cognitive Era
Best Company Positioning/Branding
IBM Watson in 2015: The Dawn of the Cognitive Era
Best Use of Digital in a B2B Technology Campaign
IBM x Marchesa: The Cognitive Dress
Best Measurement of Digital/Social Communications
IBM Watson Cognitive Communications Center
Best Technology Campaign – Consumer
Defining Cognitive Creativity with IBM Watson
Best Company Positioning/Branding
Defining Cognitive Creativity with IBM Watson
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Spencer Dusebout, Co-founder, H4O
Greg Mondshein, Managing Partner, SourceCode Communications
Ernie Grigg, Managing Director, The Carolina Agency
Alex Slater, Managing Director, Clyde Group
Rhonda Rees, Principal, Rhonda Rees Public Relations Company
Randolph Pitzer, General Manager (Americas), SE10