PR Awards The 2018 PR Awards are now closed!
Thank you to all those who entered the 2018 Bulldog PR Awards.
Check out the press release highlighting the winners!
37 Award categories
We’ve revamped our awards programs. The PR Awards, launching in December 2017, are now a combination of our Digital, Social Media and Media Relations with a number of categories for those in the Non-profit and CSR arena. We will award a gold, silver and bronze prize for each category, and we’ll choose a Grand Prize winner from anyone who has entered in multiple categories and won at least 1 award. Please note you can enter the same campaign in multiple categories – simply copy your entry and select another category to enter.
2018 PR Awards timing
- December 15, 2017 – Program opens for entry
- January 5, 2017 – Extra early bird deadline closes
- January 26, 2018 – Early bird deadline closes
- February 23, 2018 – Final entry deadline 3pm ET
- April 2018 – Winners announced
Pay for your entry before our early bird deadlines and save! And don’t worry, you still have until the final deadline to finish your entry.
Extra Early Bird Pricing: December 15 to January 5, 2018 at 12pm ET
Each entry is $300. However, if you submit the same entry in multiple categories, each additional category is only $200.
Early Bird Pricing: January 5 – 26, 2018 at 12pm ET
Each entry is $350. However, if you submit the same entry in multiple categories, each additional category is only $250.
Final Pricing: January 26 – February 23, 2018 at 12pm ET
Each entry is $450. However, if you submit the same entry in multiple categories, each additional category is only $300.
Please see our complete judging criteria here.
Submissions will be scored based on the following categories for a total of up to 40 pts (maximum). Please ensure that you follow the guidelines laid out in the category descriptions, the judges will be looking for those elements in your submission.
- Goals/objectives – 5 pts
- Strategy – 10 pts
- Execution – 10 pts
- Results – 10 pts
- Innovation/Creativity – 5 pts
Our parent company has posted a few articles regarding best practices/tips for award entries. Check them out here!
- 5 tips on crafting an award-winning entry – as told by a Bulldog Awards judge herself
- A how-to template for an award-winning entry for the Bulldog PR Awards – based on a hypothetical entry
PR campaign categories
The following categories honor excellence in public relations. Share your best campaign(s) from the last year and include your objectives, strategy, creative, and most of all measurable results to be considered for a Bulldog PR Award!
Excellence in PR Measurement[ Details ]
How did you measure the results of your efforts? Can you validate the results with direct links to business outcomes? How will you use these results to set smarter objectives for future strategies? This award recognises innovation or brilliant problem solving in measurement methods to prove the impact and outcomes of a communications campaign.
Best Use of Influencers [ Details ]
How are you using a person or group that has the ability to influence the behaviour or opinions of others? How did you impress them and get them to share their experience with your brand on social media? How have these people helped share your story? Did they use contests/giveaways? Did you measure real-time engagement? We want to know.
Best Use of Video/Multimedia[ Details ]
This category honors the most creative and effective incorporation of video or multimedia content in a campaign. Quality of videos/multimedia is less important than meeting organizational goals with the content. Supporting details required: videos/other multimedia content used.
Best Use of Research – Business/Consumer [ Details ]
This category recognizes the most creative and effective use of research data to develop a targeted campaign. We want to hear about your research/analysis process and see the effective outcomes that are a direct result of your research.
Best Brand Launch[ Details ]
Did you build a new brand or just revamp an existing one? Show us how you created a new look and feel, the strategies used to make your brand stand out from the masses and the results of your efforts. If you rebranded or repositioned, show us some before and after examples and explain why you felt the change was necessary and the logic behind it.
Best Crisis Management[ Details ]
What crisis did you or your client face this last year? Detail your plan to get the message out, how you were able to turn the crisis around to rebuild or strengthen your brand. Did you use social media and if so, how? Was one of the executives used as a spokesperson? Why did you choose this person and how did they perform under pressure? How did you confront a negative situation and make it a positive one?
Best Consumer Product Launch [ Details ]
Explain the strategy behind the launch and the response of your customer. How did your competitor, the media, and any other audiences react to the launch? Tell us about your tactics and the strategy behind the exceptional results. Entries in this category can share PR efforts around the launch of a new product or service, in the business-to-consumer arena.
Best B2B Product Launch[ Details ]
Explain the strategy behind the launch and the response of your customer. How did your competitor, the media and other audiences react to the launch? Tell us about your tactics and the strategy behind the exceptional results. Entries in this category can share PR efforts around the launch of a new product or service, in the business-to-business arena.
Best Use of Personality/Celebrity[ Details ]
How did you use a well-known name or face for your PR efforts? Even if that person is not familiar to the masses but is a celebrity in their field, how did using their face or voice extend your reach? How did you reach out to them, and how did you measure their success? What tactics did you use to best utilize this individual to share your message and what were the results?
Best Use of Social Media[ Details ]
How did you use social media to connect people so they were an integral part of your PR efforts? We want to see how you used multiple social channels to execute a cohesive campaign. How did you encompass tools and practices that allow individuals and groups to collaborate and share knowledge and experiences online? Did you monitor and measure real-time engagement? Highlight your strategy, incredible content, over-the-top results, and any metrics/tools used.
Best Special Event or Publicity Stunt [ Details ]
How did you spread the word about your event to build both excitement and momentum? Explain the creativity behind the plan and what tools you used to get the word out. Did you use social media, influencers, traditional methods, or all three? Tell us all about the success of the event with tangible results.
Best Internal Communications[ Details ]
Are you communicating effectively to your employees or board members? Are your communications producing and delivering messages and campaigns on behalf of management? Are they facilitating two-way dialogue so employees can speak to the executive team? How did your team react? Share the results.
Best Newsroom[ Details ]
Is your brand sharing its voice across multiple platforms? Are you producing informative, entertaining and relevant content for your audience and even a wider target audience through print, digital and video platforms?
Best Investor Relations [ Details ]
We want to see how your annual report or investor relations package exhibits the best and most effective way to communicate your or your client’s, financial results and overall positioning. Our judges will look at the design, content, messages from the executive team and valuable presentation of company communications. We will require examples of the report or links to the latest edition.
Best Viral Campaign [ Details ]
What have you done lately that people feel the need to share? Was it a funny video, a memorable short film, a relatable meme, or something else? Share the plan behind the campaign as well as the incredible results you achieved.
Best Media Relations Campaign [ Details ]
Did your latest campaign garner a lot of positive media attention? What tactics did you use to reach out to the press and how were you able to get them engaged? Share all the components of your campaign including media outreach and events. We also want to look at all that great coverage you received!
Best Campaign on a Shoestring Budget [ Details ]
Did you create and execute a campaign with minimal budget? What innovative techniques did you use to get your message out without spending a lot of money? Please include a budget or budget range for this campaign. Winners in this category are those who have done more with less.
Best Campaign over $10,000[ Details ]
For campaigns with a total budget of over $10,000. Highlight your activities and the measurable results that resulted from them. Please include a budget or budget range for this campaign.
WOW! Award *new category*[ Details ]
Share your most innovative, out of the box PR or marketing communications campaign. What prompted you to change it up from other campaigns? Did you take any risks in the process? We’re looking for original ideas - run-of-the-mill campaigns won’t make the cut.
The following categories are to recognize excellence in industry-specific campaigns. Share your best campaigns from the last year including the objectives, strategy, creative, and most of all measurable results to be considered for a Bulldog PR Award!
Best Financial Services Campaign [ Details ]
We want to hear about campaigns you've run for the financial services industry. What did you do to promote your company, products/ services or win new clients? Tell us about how you designed a campaign to stand out from the rest. Make sure you focus on results and how you measured success.
Best Arts & Entertainment Campaign[ Details ]
How did you generate buzz around an artistic or entertainment endeavor, event, or program? Did you utilise social media in an interesting or creative way? How were photos, videos, or other multimedia content used in the process?
Best Healthcare Campaign [ Details ]
How did you design a campaign around promoting tools, resources, and products that not only make consumers lives easier, but also educate them on living a healthier, more fulfilling life? We’re looking for a series of communications activities in the health, healthcare and fitness/wellness arena that relate to a specific goal.
Best Food & Beverages Campaign [ Details ]
We want to hear about your fresh, new campaigns in the food and beverage industry. Are you promoting a new health food or an established, beloved brand? Tell us about how you designed a campaign to stand out from the rest. We’re hungry for your results.
Best Business to Business Campaign [ Details ]
For companies that sell to other businesses, highlight your PR or communications campaigns that generated awareness, new business or other measurable objectives for the organization. Share how you targeted businesses that could benefit from your product or service, and how you helped generate awareness or other organizational objectives. Don’t forget to include examples and results!
Best Business to Consumer Campaign [ Details ]
For companies selling directly to consumers, highlight your PR or communications campaigns that generated awareness, new business or other measurable objectives. How did you build engaging, creative customer-focused campaigns and drive results tied to bottom-line business goals and objectives?
Best Technology/Software Campaign[ Details ]
Whether your software or technology has just hit the market, or is a household name – we want to hear about it. Describe the PR campaign you’ve created to spread the word and attract new users, quality media coverage, influencers, and/or social media followers.
Best Travel & Tourism Campaign [ Details ]
How did you design and execute campaigns to attract successfully attract visitors and interest in particular events, locations or destinations? What role did social media play in this, if any? Did you get creative with photos, videos, or other multimedia content?
Best Beauty, Fashion or Lifestyle campaign *new category*[ Details ]
We want to know how you built awareness or promoted a new or established beauty, lifestyle, or fashion brand. How did you identify and target your audience? How did your audience react? Did you use trusted influencers or leverage social media platforms in an innovative way? We want to know all about your vision and the results achieved.
Best Education Campaign *new category*[ Details ]
We want you to share how you promoted your school, educational institution, e-learning organization, or education related associations. Tell us how you used spokespeople or promoted your unique qualities or successes in the community or the world.
Corporate Social Responsibility / Non-profit
The following categories are specific to corporate social responsibility (CSR) initiatives or those who work in the non-profit sector.
Best Green/ Environmental/ Sustainability Campaign [ Details ]
How did you encourage positive actions while building awareness? Did you relate your PR/communications activities to a specific goal? How did you help your clients help the environment? Explain those and share your substantial results.
Best Not-for-Profit/ Association Campaign [ Details ]
Have you planned and designed a series of communications activities in the non-profit arena that relate to a specific goal? How did you plan online content to connect with the right audiences? Explain your vision, and how you overcame any obstacles along the way.
Best Issue/ Cause Advocacy Campaign [ Details ]
Have you designed a campaign to help spread meaningful ideas and causes that can improve the world we live in? How are your PR efforts making a difference in the world or your community? We’re looking for a series of communications activities that are both successful and aspirational.
Best Fundraising Campaign [ Details ]
How have you leveraged your PR skills for a worthy cause? Have your PR efforts affected change or garnered significant contributions to a financial goal? Share the results.
Best Community Relations Campaign [ Details ]
How have you built a relationship within your community? We want to hear about how you took a community service initiative from idea to reality. Tell us how you considered your end goal along the way, and don’t forget to share the results.
Best Public/ Private Partnership [ Details ]
Have you worked on a communications plan that uses the skills and assets of each (or either) sector? Are your efforts benefiting the general public? Have you planned and designed a series of communications activities in this arena that relate to a specific goal? Explain those and share your results.
Best Public Affairs Campaign [ Details ]
This category encompasses a wide range of campaigns influencing or educating the public about social, economic, governmental and other issues. How have you planned and designed a series of communications activities in the public affairs arena that relate to a specific goal? Share your process from start-to-finish.
Best Government/ Public Service Campaign [ Details ]
We’re looking for campaigns, programs, and strategies specific to government organizations at the municipal, state, provincial, regional, federal, national or international level. This can include internal or external communications programs. How did you effectively communicate with your audience(s)? Share your results.