PR Awards Recognizing only the most outstanding PR & Communications campaigns from 2019
The 2020 Bulldog PR Awards are now close! Get the recognition your work deserves
40 Award categories
We’ve revamped our awards programs. The PR Awards are now a combination of our Digital, Social Media and Media Relations with a number of categories for those in the Non-profit and CSR arena. We’ve also added 3 new categories this year! This program recognizes only the most outstanding PR and Communications campaigns from 2019.
We award a gold, silver and bronze prize for each category, and we chose a Grand Prize winner from a campaign that has been entered in multiple categories, and won Gold at least once.
Please note you can enter the same campaign in multiple categories easily – Watch this video to see how easy it is!
Questions? Email firstname.lastname@example.org
Timing & Pricing
The 2020 Bulldog PR Awards are now close!
Pricing: We follow a tiered pricing system that allows you to save big on your entries! And better yet, we have a pay-now-finish-later model so you can pay early to take advantage of early-bird pricing, but still have the flexibility to work on your entries right up until the final deadline. Read on for details!
Tier 1 deadline: Submit payment by Wednesday February 19, 2020 11:59pm ET
- Each entry is $350. However, if you submit the same entry in multiple categories, each additional category is only $200.
Tier 2 deadline: Submit payment by Wednesday March 11, 2020 11:59pm ET
- Each entry is $400. However, if you submit the same entry in multiple categories, each additional category is only $250.
Tier 3 deadline/close: Submit payment and finalized entry/entries by Thursday April 09, 2020 11:59pm ET
- Each entry is $450. However, if you submit the same entry in multiple categories, each additional category is only $300.
Closing Date: Thursday April 09, 2020 12:00pm ET
All payments must be submitted and entries finalized by Thursday April 09, 2020.
How our pay-now-finish-later model works:
- Start your entry or entries
- Enter placeholder text in all required fields (this can just be a single letter or a word!)
- If you are entering the entry in multiple categories (discount price!), simply check the “I want to submit this submission to another category” box (once on the Copy Submission page DO NOT change the campaign name. Simply select the second category you’d like to submit the entry under and click “Make a copy”)
- Add entries to cart once there is placeholder text in all required fields
- Enter payment info and please only click ‘process’ once
- Once your payment is processed, you’ll be able to update your submissions up until Thursday April 09, the final deadline!
Please see our complete judging criteria here.
Submissions will be scored based on the following categories for a total of up to 40 pts (maximum). Please ensure that you follow the guidelines laid out in the category descriptions, the judges will be looking for those elements in your submission.
- Goals/objectives – 5 pts
- Strategy – 10 pts
- Execution – 10 pts
- Results – 10 pts
- Innovation/Creativity – 5 pts
Our parent company has posted a few articles regarding best practices/tips for award entries. Check them out here!
- 5 tips on crafting an award-winning entry – as told by a Bulldog Awards judge
How storytelling humanizes campaigns—and wins PR awards – as told by a Bulldog Awards judge
- A how-to template for an award-winning entry for the Bulldog PR Awards – based on a hypothetical entry
The following categories honor excellence in public relations. Share your best campaign(s) from the last year and include your objectives, strategy, creative, and most of all measurable results to be considered for a Bulldog PR Award!
Best Covid19 Response Campaign *new category*[ Details ]
This category honors the most creative and nimble response to the COVID-19 pandemic. Share how you were able to adapt to the challenges and new realities of the pandemic to deliver results. Whether it was a new campaign, an update to your offerings to optimize the customer experience, or internal communications project to help employees in a time of need, etc. we want to know the positive outcomes achieved and how your team helped generate them.
Best Virtual Event Campaign *new category*[ Details ]
With most in-person events in 2020 being cancelled or reimagined, share with us how you found success with a virtual event instead. Detail how the event was promoted, explain how you delivered event content, how attendees were able to interact, and what practices/tools you used to get the event to run smoothly behind-the-scenes. Share tangible results from the event, including registrations, number of attendees, and other available metrics.
Best PR podcast *new category*[ Details ]
This category recognizes the most informative and insightful industry podcasts that are produced regularly. The best entries will highlight their podcast’s reach and impact, offering PR pros practical and actionable tips and takeaways on effective results-driven approaches for campaigns, crisis management, branding, tools and other strategic and tactical methods for improving their team’s effectiveness.
Best Brand Launch[ Details ]
Did you build a new brand or just revamp an existing one? Show us how you created a new look and feel, the strategies used to make your brand stand out from the masses and the results of your efforts. If you rebranded or repositioned, show us some before and after examples and explain why you felt the change was necessary and the logic behind it.
Best Campaign on a Shoestring Budget [ Details ]
Did you create and execute a campaign with minimal budget? What innovative techniques did you use to get your message out without spending a lot of money? Please include a budget or budget range for this campaign. Winners in this category are those who have done more with less.
Best Community Engagement Campaign[ Details ]
Did your campaign use personal messaging to start a conversation on social media or elsewhere? This category recognizes campaigns that helped to initiate or spark a community in some specific way. Be sure to include details on how you tracked engagement.
Best Consumer Product Launch [ Details ]
Explain the strategy behind the launch and the response of your customer. How did your competitor, the media, and any other audiences react to the launch? Tell us about your tactics and the strategy behind the exceptional results. Entries in this category can share PR efforts around the launch of a new product or service, in the business-to-consumer arena.
Best Content Marketing Campaign[ Details ]
This category recognizes the effective and creative use of sponsored content that supports a multimedia campaign. What type of content did you use and why? How did this content advance your campaign or company’s PR efforts? Be sure to include examples in your supported documents.
Best Crisis Management[ Details ]
What crisis did you or your client face this last year? Detail your plan to get the message out, how you were able to turn the crisis around to rebuild or strengthen your brand. Did you use social media and if so, how? Was one of the executives used as a spokesperson? Why did you choose this person and how did they perform under pressure? How did you confront a negative situation and make it a positive one?
Best Integration of Traditional and New Media[ Details ]
This category recognizes the effective integration of traditional and social/digital media in a PR or comms campaign. Integrated campaigns call for a blend of consistent and complementary communications. Highlight your strategy, incredible content, over-the-top results, and any metrics/tools used.
Best Investor Relations [ Details ]
We want to see how your annual report or investor relations package exhibits the best and most effective way to communicate your or your client’s, financial results and overall positioning. Our judges will look at the design, content, messages from the executive team and valuable presentation of company communications. We will require examples of the report or links to the latest edition.
Best Diversity/Inclusion Campaign[ Details ]
We’re looking for innovative campaigns that have furthered the advancement of diversity and inclusion. In addition to agencies; corporate, government, academic, and non-profit Communications and PR pros as well as HR teams that have developed in-house campaigns are eligible to enter.
Best Global Campaign[ Details ]
This category is for outstanding PR and comms campaigns that were international in scope. Did you have to take any additional efforts to manage your demographically diverse audience? Make sure to highlight your out-of-this-world results.
Best Media Relations Campaign [ Details ]
Did your latest campaign garner a lot of positive media attention? What tactics did you use to reach out to the press and how were you able to get them engaged? Share all the components of your campaign including media outreach and events. We also want to look at all that great coverage you received!
Best Special Event or Publicity Stunt [ Details ]
How did you spread the word about your event to build both excitement and momentum? Explain the creativity behind the plan and what tools you used to get the word out. Did you use social media, influencers, traditional methods, or all three? Tell us all about the success of the event with tangible results.
Best Thought Leadership Campaign[ Details ]
This category recognizes campaigns designed to establish a company as a thought leader or an individual as one of the leading voices within the industry. Tell us how you narrowed in on your focus and be sure to share the campaign results
Best Use of Influencers [ Details ]
How are you using a person or group that has the ability to influence the behaviour or opinions of others? How did you impress them and get them to share their experience with your brand on social media? How have these people helped share your story? Did they use contests/giveaways? Did you measure real-time engagement? We want to know.
Best Use of Personality/Celebrity[ Details ]
How did you use a well-known name or face for your PR efforts? Even if that person is not familiar to the masses but is a celebrity in their field, how did using their face or voice extend your reach? How did you reach out to them, and how did you measure their success? What tactics did you use to best utilize this individual to share your message and what were the results?
Best Use of Research – Business/Consumer [ Details ]
This category recognizes the most creative and effective use of research data to develop a targeted campaign. We want to hear about your research/analysis process and see the effective outcomes that are a direct result of your research.
Best Use of Social Media[ Details ]
How did you use social media to connect people so they were an integral part of your PR efforts? We want to see how you used multiple social channels to execute a cohesive campaign. How did you encompass tools and practices that allow individuals and groups to collaborate and share knowledge and experiences online? Did you monitor and measure real-time engagement? Highlight your strategy, incredible content, over-the-top results, and any metrics/tools used.
Best Use of Video/Multimedia[ Details ]
This category honors the most creative and effective incorporation of video or multimedia content in a campaign. Quality of videos/multimedia is less important than meeting organizational goals with the content. Supporting details required: videos/other multimedia content used.
Best Viral Campaign [ Details ]
What have you done lately that people feel the need to share? Was it a funny video, a memorable short film, a relatable meme, or something else? Share the plan behind the campaign as well as the incredible results you achieved.
Best Visual Storytelling Campaign[ Details ]
We’re looking for visuals that grab us and make us stop and think and feel something. Describe how you placed visual content at the center of your storytelling efforts. What was your organization’s method for sourcing photography or videography? How did your visual storytelling resonate with your stakeholders?
Most Innovative Media Relations Campaign[ Details ]
We’re looking for creative and effective media relations campaigns that did something different. What tactics did you use to reach out to the press and how were you able to get them engaged? Share all the components of your campaign including media outreach and events. We also want to look at all that great coverage you received!
WOW! Award[ Details ]
Share your most innovative, out of the box PR or marketing communications campaign. What prompted you to change it up from other campaigns? Did you take any risks in the process? We’re looking for original ideas - run-of-the-mill campaigns won’t make the cut.
The following categories are to recognize excellence in industry-specific campaigns. Share your best campaigns from the last year including the objectives, strategy, creative, and most of all measurable results to be considered for a Bulldog PR Award!
Best Arts & Entertainment Campaign[ Details ]
How did you generate buzz around an artistic or entertainment endeavor, event, or program? Did you utilise social media in an interesting or creative way? How were photos, videos, or other multimedia content used in the process?
Best Business to Business Campaign [ Details ]
For companies that sell to other businesses, highlight your PR or communications campaigns that generated awareness, new business or other measurable objectives for the organization. Share how you targeted businesses that could benefit from your product or service, and how you helped generate awareness or other organizational objectives. Don’t forget to include examples and results!
Best Business to Consumer Campaign [ Details ]
For companies selling directly to consumers, highlight your PR or communications campaigns that generated awareness, new business or other measurable objectives. How did you build engaging, creative customer-focused campaigns and drive results tied to bottom-line business goals and objectives?
Best Beauty, Fashion or Lifestyle campaign[ Details ]
We want to know how you built awareness or promoted a new or established beauty, lifestyle, or fashion brand. How did you identify and target your audience? How did your audience react? Did you use trusted influencers or leverage social media platforms in an innovative way? We want to know all about your vision and the results achieved.
Best Financial Services Campaign [ Details ]
We want to hear about campaigns you've run for the financial services industry. What did you do to promote your company, products/ services or win new clients? Tell us about how you designed a campaign to stand out from the rest. Make sure you focus on results and how you measured success.
Best Food & Beverages Campaign [ Details ]
We want to hear about your fresh, new campaigns in the food and beverage industry. Are you promoting a new health food or an established, beloved brand? Tell us about how you designed a campaign to stand out from the rest. We’re hungry for your results.
Best Healthcare Campaign [ Details ]
How did you design a campaign around promoting tools, resources, and products that not only make consumers lives easier, but also educate them on living a healthier, more fulfilling life? We’re looking for a series of communications activities in the health, healthcare and fitness/wellness arena that relate to a specific goal.
Best Technology/Software Campaign[ Details ]
Whether your software or technology has just hit the market, or is a household name – we want to hear about it. Describe the PR campaign you’ve created to spread the word and attract new users, quality media coverage, influencers, and/or social media followers.
Best Travel & Tourism Campaign [ Details ]
How did you design and execute campaigns to attract successfully attract visitors and interest in particular events, locations or destinations? What role did social media play in this, if any? Did you get creative with photos, videos, or other multimedia content?
The following categories are specific to corporate social responsibility (CSR) initiatives or those who work in the non-profit sector.
Best Community Relations Campaign [ Details ]
How have you built a relationship within your community? We want to hear about how you took a community service initiative from idea to reality. Tell us how you considered your end goal along the way, and don’t forget to share the results.
Best Issue/ Cause Advocacy Campaign [ Details ]
Have you designed a campaign to help spread meaningful ideas and causes that can improve the world we live in? How are your PR efforts making a difference in the world or your community? We’re looking for a series of communications activities that are both successful and aspirational.
Best Government/ Public Service Campaign [ Details ]
We’re looking for campaigns, programs, and strategies specific to government organizations at the municipal, state, provincial, regional, federal, national or international level. This can include internal or external communications programs. How did you effectively communicate with your audience(s)? Share your results.
Best Green/ Environmental/ Sustainability Campaign [ Details ]
How did you encourage positive actions while building awareness? Did you relate your PR/communications activities to a specific goal? How did you help your clients help the environment? Explain those and share your substantial results.
Best Not-for-Profit/ Association Campaign [ Details ]
Have you planned and designed a series of communications activities in the non-profit arena that relate to a specific goal? How did you plan online content to connect with the right audiences? Explain your vision, and how you overcame any obstacles along the way.
Best Public Affairs Campaign [ Details ]
This category encompasses a wide range of campaigns influencing or educating the public about social, economic, governmental and other issues. How have you planned and designed a series of communications activities in the public affairs arena that relate to a specific goal? Share your process from start-to-finish.
The categories listed below are specific to agency or corporate communications. Share the successes you’ve celebrated over the last year including firm positioning, account retention rates, work environment, growth and new business development, how you may have improved society and the results you’ve achieved for your clients.
Individual or team categories
Candidates may be nominated by colleagues or may enter themselves. Judges will look for leadership, integrity and extraordinary achievement—displays of breakthrough thinking, initiative, advancement, results and qualities that reflect positively on the PR profession. These qualities and accomplishments may be from the past year or cumulative over a career.