Award wins are great for any kind of company but if you’re a PR firm, you know exactly what to do with this new accomplishment. Right? If not, here are some great ways to maximize your win and let everyone know!
Make sure all your marketing materials include the award badge. Add it to your boilerplate if the award is significant. You might want to have event or conference signage show off your win.
Tell the world! To garner additional SEO, send out a press release to update your customers and journalists. Include quotes in your release and if you can get a quote from a third party, that would be the icing on the cake!
Add the award badge to your site. If you have an awards page, include photos and client mentions. The benefit, of course, is that you can promote work you have done for existing clients and attract potential clients!
Track your traditional, digital and social media mentions through media monitoring to see which outlets are publishing news about your award win. Make sure to add the stories to the “in the news” (or equivalent) section of your website. This is great for SEO!
Share the award recognition across your social media platforms. Make sure you include any relevant industry, award or the campaign hashtags and tag anybody involved so they can share the news as well.
Add the award badge and award name to your email signature and social media profiles.
Make sure all your marketing materials include the award badge. Add it to your boilerplate if the award is significant. You might want to have event or conference signage show off your win.
Tell the world! To garner additional SEO, send out a press release to update your customers and journalists. Include quotes in your release and if you can get a quote from a third party, that would be the icing on the cake!
Add the award badge to your site. If you have an awards page, include photos and client mentions. The benefit, of course, is that you can promote work you have done for existing clients and attract potential clients!
Track your traditional, digital and social media mentions through media monitoring to see which outlets are publishing news about your award win. Make sure to add the stories to the “in the news” (or equivalent) section of your website. This is great for SEO!
Share the award recognition across your social media platforms. Make sure you include any relevant industry, award or the campaign hashtags and tag anybody involved so they can share the news as well.
Add the award badge and award name to your email signature and social media profiles.
Make sure all your marketing materials include the award badge. Add it to your boilerplate if the award is significant. You might want to have event or conference signage show off your win.
Tell the world! To garner additional SEO, send out a press release to update your customers and journalists. Include quotes in your release and if you can get a quote from a third party, that would be the icing on the cake!
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Randolph Pitzer, General Manager (Americas), SE10
Spencer Dusebout, Co-founder, H4O
Greg Mondshein, Managing Partner, SourceCode Communications
Ernie Grigg, Managing Director, The Carolina Agency
Alex Slater, Managing Director, Clyde Group
Rhonda Rees, Principal, Rhonda Rees Public Relations Company
Randolph Pitzer, General Manager (Americas), SE10
Spencer Dusebout, Co-founder, H4O